How Social Proof can Increase your Booking Conversion
- June 24, 2022
- Advertising, Rentals, Tips
Some of the most successful rental businesses and property owners are ahead of the game because of their intelligent and creative use…Read More
In the current realm of holiday rental properties, it’s hosts who truly connect with their guests and give them a warm welcome who are raking in the bookings. Holiday makers who frequent Kalkan have high expectations, therefore your attention to fine details and your guests needs will only add to helping your property stand out in an ever-growing market.
There are 3 aspects to ensuring your guests are welcomed properly. Firstly, you should make sure your welcome book is up to date. Consider using a digital welcome book to impress your guests with your up-to-date knowledge of the local area and tech savvy approach. Secondly, you should make sure your property is dressed appealingly for check-in. Travellers have picked your property because they want to feel more at home so avoid clinical hotel style dressings and add a bit of colour and inviting style to the physical presentation of your Kalkan rental. Thirdly, create a wonderful welcome pack which will surprise and delight your guests.
Your welcome pack should be fashioned specifically for your property and give your guests a hint into local life. For example, as you have a property located close to the sea adding lightweight beach towels and perhaps some sunscreen is more fitting than adding fluffy slippers and a dressing gown.
As the old adage goes; you need to spend money to make money. We’re not saying you should spend money that you don’t have. However, you need to be willing to invest in your customers and your rental business if you want it to flourish. A welcome pack is a cost-effective way of enhancing your guests experience and here are just a few ways in which it will ‘pay off’.
Owning a clean and well-maintained property is one thing. The art form of creating an unforgettable holiday experience is quite something else. The second is what will ensure guests book your property again and recommend it to friends. We’ve all stayed in accommodation that was ‘nice’ but a property that leaves an imprint on your memory is the one they will want to visit again as soon as possible.
As the world of online booking has overtaken traditional agency bookings, the kudos that comes with positive reviews is huge. When current travellers leave an endorsement for your property it has a big knock-on effect on potential renters. The wisdom of the crowd is a powerful thing so the more stars and good praise your property receives the more chance you have of securing those vital bookings.
Competition is tough and with Kalkan’s upper end rental market standing out from the crowd requires effort, thought and a little investment. Guests have chosen to stay in a rental property over a hotel because they want to feel at home. So, you should focus on how to create that ‘homey’ ambience.
Deciding on the content of your welcome pack and working out the costing is vital if you want to achieve the best result for both you and your guests. You don’t need to stock your property to the brim with gifts and food. Instead, carefully consider vital items they may need, forget to bring or find hard to get. Throw in a few thoughtful, quirky surprises and you could have them praising you all over social media.
Kitchen essentials– your guests will most likely be a little weary from a long journey so remove the stress of needing to stock up on essentials like water, tea, coffee and sugar. The first thing they will want when they settle into their home away from home is some refreshing cold water and a tea or coffee.
Fresh Produce– Kalkan sits in a wonderful part of the Mediterranean where seasonal fruits are out of this world. Give your guests a preliminary taste of what they have in store by arranging a fruit plate for their arrival.
A taste of Turkey- a sweet treat like baklava or Turkish delight will help It hit home that your guests have arrived in an exotic holiday destination.
Toiletries– for decades small plastic bottles have been provided in holiday accommodation, but you can offer something a little classier. How about some traditional olive oil products from the open market or some handmade organic soap from the Ulamy soap shop in the Old Town. Also some spare sunscreen for children and adults is a great way to ensure your guests can relax safely during the high season.
Peshtemal towels– these soft and light Turkish towels are an inexpensive way to show your guests you are thinking about their needs. Carrying around large heavy towels to use on sun loungers can be cumbersome so providing them with a lighter option will be greatly appreciated. Be sure to provide enough for the maximum number of guests.
Presentation is everything, you have gone through the effort of acquiring all your inviting delights so don’t waste that effort by hiding them in a cupboard where they can’t be appreciated. Make a focal feature of your welcome goods and perhaps your guests will help you out with some free advertising by sharing some snaps of your displays.
The same goes for your fluffy bathroom towels and pestemal towels for sun loungers. Have them arranged in picture perfect style, adorned with bougainvillea (your cleaners will easily be able to find a little on the way to preparing your property).
Before you can prepare your property for a warm welcome you need to entice prospective travellers to book your Kalkan home. That’s where we come in. Our team has years of experience in the property rental market and have designed countless property listings from intimate apartments to luxury villas. We know how to create an online presence for your property to catch the eye of potential renters. We are ready to support you in designing your listing as much or as little as you wish. The Kalkan Owners Direct team are based in Kalkan, so we can help to arrange photo shoots on your behalf with reputable local photographers if required. If you are seeking advice in adding or improving a listing, contact us today to get started.
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