How Social Proof can Increase your Booking Conversion
- June 24, 2022
- Advertising, Rentals, Tips
Some of the most successful rental businesses and property owners are ahead of the game because of their intelligent and creative use…Read More
Over 4 billion people are currently using social media across the globe. This means the potential for boosting your reservations with digital marketing is exponential. Advertising via social media has become fundamental for most businesses and the benefits for short term rental properties is endless.
Platforms such as Instagram, YouTube and Facebook are now an integral part of the marketing process. You can showcase great photos or video tours of your Kalkan home. Also update guests and potential renters with exciting new additions to your property and push any promotions out to a wide and varied audience. If you get it right, you can significantly increase awareness of your rental business. This in turn should yield more bookings. As a property owner you have so much to gain by creating and fine-tuning your online presence. Let’s look at how to create great content for your property and at the benefits of strengthening your social media presence.
It’s a good idea to make use of multiple social media platforms. Each one does things differently and appeals to different audiences. Think about the unique needs of your property rental business. For instance, while Pinterest is a widely used channel for aesthetic ideas and interior design it is not the first place people would expect to find advertising for rental properties. For us there are 3 major players which we have detailed below:
Facebook is one of the main contenders as it is such a diverse tool for reaching travellers in different ways. You can upload photos and videos, go live, host events, link to other businesses in your area. Groups aimed at travellers who may be interested in your property or Kalkan/Turkey are a great space for connecting to more people. You have the option to boost your posts too so for a small sum of money you can advertise and get useful analytic feedback which you wouldn’t get from expensive Google advertising. The volume of active users is also incredibly high which means it’s good for the numbers game of attracting new followers.
Secondly, there is Instagram. A fledgeling of the Facebook company, Instagram is a visual-first social medium which is highly focused on aesthetics. As we know, the most important part of your property listing is high quality images. These should display both your property interior and exterior, plus the local area. Since your business is anchored on the design of your property and the beauty of Kalkan, Instagram is the best platform to showcase that content.
Thirdly, let’s talk about YouTube. The chances are you have let time pass by you watching random videos posted on this platform. Unlike other networking channels YouTube is a host for exclusively video content and is also the second largest search engine after Google with 3 billion searches per month. You will have seen more and more video content appearing on social media. Creating a page for your property on YouTube and making short videos which guide potential renters through your holiday home and the delights of Kalkan will certainly give you the edge. All YouTube content you create can be easily shared to other social media platforms and it will improve your SEO and your property’s “brand” strength too.
Over time you will find out which platforms work in the best way for your marketing strategy and for your guests.
Firstly, you need to define your goals and then make a plan. If your goals are measurable then you will be able to track how well your social media advertising plan is working. Keep it simple and don’t expect too much from one campaign or post. Do you want to increase your followers? Think about sharing some sunny photographs to catch potential renter’s attention. Or perhaps you want to fill dates in the low season months- consider offering an add on like a hammam treatment and linking to your favourite Kalkan Spa. This will show you are aware of what Kalkan has to offer and make your potential guests feel valued and engaged.
Since social media platforms provide you with analytical data, you can easily see what isn’t working and make changes to improve your strategy. You also have the benefit of being able to follow your competitors. Take a look at other Kalkan property accounts and see what they are offering and what type of content they are releasing. Where there are a high number of likes and comments you can be sure that the content is engaging, and this can help you to understand your target audience. Planning your posts is important and avoid overloading or repeating content too much. Twice a week is a good place to start as it is not overwhelming for you or your followers.
Firstly, build on your credibility and legitimacy by including all the important information about your property type, main facilities, available dates (if you are open in winter or not) and location. Location is a big one here as it helps to confirm your property physically exists where you say it does.
Imagery is heavily important too so be sure to populate your social media with attractive photos that show off the best features of your property. Plus, people want to see your surrounding area before they book your property. Cater to their expectations by having plenty of great images to share. There’s no limit on social media so share photos of the views, spiral staircase, pear swing, or even the new bathroom you fitted! Upload whatever you think will grab the attention of potential guests.
Reviews from previous guests are another great way to build confidence and increase your credibility and to add in a personal touch which brings your property more to life. Tags and hashtags help to virtually put your property on the map both literally in the sense of location but also show the wider community that your property belongs to. Tagging other companies (like your favourite boat trip or restaurant) means you can “cross promote”. Put simply, if a business owner sees you tagging them, they are quite likely to ‘tag’ you back which means you can get access to their audience too and broaden your exposure.
Similarly, hashtags can be used to widen your reach to people looking for something not directly related to your property. For example, you could add the hashtag #kalkan but also adding a more generic one like #meditteraneancoast or #coastalholidays will attract attention from a broader audience.
Perhaps one of the most appealing benefits is that it has no cost. Yes, you need to dedicate some time to your social media advertising campaign. However, you can reach people you would never have imagined reaching without spending a penny.
Social media allows you to create a real personality for you and your property. Display your detailed local knowledge with interesting Kalkan related posts and prove that you care about your guests. You can show that you are more than just a property owner looking to fill the bottom line. You aren’t just selling a property, you’re selling the experience of being in Kalkan. Be sure to update your pages with local news, great local establishments and fantastic photos of your time in Kalkan. Share a post of your most loved Kalkan beach club and ask “what’s your favourite spot for catching some rays in Kalkan?”. This will make potential renters feel more engaged with your content. It can help them to envisage the experience of staying at your Kalkan rental property.
With incredibly high number of active users on Instagram and Facebook, travellers can easily come across your page simply just by scrolling through their feed. They can also find you via the location, tags, and stories. Thus allowing you to connect with people you otherwise would never have reached. When someone interacts with your post by clicking “like” it appears on their news feed. This means it could be seen by hundreds or even thousands of their friends. With all the different platforms available, you’ll be able to reach a more varied audience.
As well as helping your business to appear in front of potential guests and encouraging them to book, social media allows you to build relationships. By liking, tagging and sharing interesting content from other local businesses you are connecting your property to its locale. This will in turn reward you with access to followers of other Kalkan-based businesses. Furthermore, most media platforms also provide the opportunity for potential guests to contact you directly via live chat tools. This means you could be conversing with a new guest in just one click.
We have detailed knowledge and hard-earned experience of the rental market in Kalkan. This, combined with our online marketing knowledge has given us a great foundation to bring Kalkan Owners Direct to you. Kalkan Owners Direct website is the perfect place for you to display all the great features of your property without the need to pay for an expensive website for your property. The interface is user friendly and simple to navigate. Plus, you can easily share the link to your property page on all your social media platforms.
You can also integrate all of your social media links to your Kalkan Owners Direct account. This means potential customers can browse your other content with just one click.
Our platform allows you to message potential guests directly. You can also display your calendar availability and take bookings without the need for a middle-man agent. You communication is direct and one-on-one with your guests. Sharing a link to your property listing on Kalkan Owners direct will show that you have taken the time to list your property professionally and will give great confidence to your prospective guests. Sign up today and get professional help creating your listing or contact us to learn more about our services.
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